Target Audience
Medical Channel:
Achieve vast reach targeting specific health conditions like Depression, COPD, Diabetes, Asthma, Allergies and more via GHMs Medical Channel. GHM aggregates the most frequent and recent visitors to top Health content and channels your ads to these users for high impact. Sites include: RightHealth.com, MedHelp.org, WomensHealthBase.com, OrganizedWisdom.com and many others. We can also use our proprietary process "ConditionMatch" to track these "in market" audiences across the broader web on Comscore 250 sites. ConditionMatch enbles you to target consumers who have shown a high interest level in a particular health condition and communicate your brand message to them across the web at very efficient rates.
Wellness Channel:
The GHM Wellness Channel allows you to reach a very large audience of health & wellness focused consumers. According to Comscore, GHM has 37 million uniques per month and is the fastest growing Health ad network. Your ads will be seen by health conscious consumers as they seek fitness, nutrition or specific health condition information. Campaigns are optimized so your ads are shifted to those sites with the best performance increasing ROI. GHM provides unparalleled cost effectiveness and reach with its Wellness Channel.
HealthCare Professional Channel:
GHM's HCP Channel reaches Doctors, Nurses and administrators with unique media opportunities. While Pharmas have relied on salespeople to communicate with HCPs in the past these efforts are proving far less impactful. The average sales rep only receives 2 minutes on average with Doctors and previous HCP entertaining is now forbidden by the FDA. GHM can offer unique ways to reach Doctors like Practice Fusion the only ad supported Electronic Medical Records platform. Brands may Sponsor key sections on Practice Fusion like ePrescribing, the Login Page, Medical Records and Lab Results. Other HCP media includes the MBL Publication sites PrimaryPsychiatry.com, CNSspectrums.com and others.
